Comment j'ai repensé mon site en quelques jours — avec l'IA comme assistant

How I rebuilt my website in a few days — using AI as an assistant

Last Friday, I sat down in front of my screen with a simple idea: my website needed a real rebranding. Not just a visual refresh — a complete, strategic, and coherent overhaul.

The site already existed in English, but it lacked clarity. The menu tabs were poorly organised, some pages had inconsistent names — for example, the street photography page was simply called "Street", with a poorly integrated "Shot on iPhone" submenu. Several SEO errors had never been fixed. And above all: everything was in one language only.

The challenge: doing more with less

I am a Master's student at Université Paris 8. Time is limited, budget too. The hosting platform I use offers integrated AI tools — but only in paid plans. So I had to find another way.

That's when I made a decision that had long resisted me.

My complicated relationship with AI

I have to be honest: I long resisted the idea of using artificial intelligence in my work. As an artist, I need every image, every sequence to come from a personal vision, a human eye. AI in artistic creation is not for me.

But I eventually made an important distinction: AI as a creative tool, and AI as a strategic assistant. For branding, SEO, translation, optimisation — there, it's a real time-saver, not a substitution for my creativity.

So I used Claude AI and Manus.im as assistants. Each with its strengths, each with its limits — and working with the free versions was its own challenge.

What changed concretely

In a few days, here is what we accomplished together:

The site menu was completely restructured and made consistent across all pages. The Street Photography page was redesigned with its own identity, and Shot on iPhone became a standalone page. All SEO errors were corrected — titles, meta descriptions, alt text, focus keywords. And most importantly: the site is now bilingual, French and English, with optimised URLs for each language.

The philosophy behind all this

My goal was not just to have a beautiful website. I wanted the site to be a reference point — a central hub — with my social media gravitating around it, consistent with my personal branding.

An artist today cannot ignore their online presence. That's not betraying your art. It's giving it a chance to be seen.

What remains to be done

The work continues. The FAQ section, the blog — the one you're reading right now — and other improvements are still in progress. I also hope to invest in a subscription to go further.

But for now, I'm proud of the journey. Alone, with determination and the right tools.

You can visit the result here: 👉 www.imkabirian.com